What is Schema MarkupStructured Data?
Schema Markup is structured data added to a web page (usually as JSON-LD) that describes its content to machines: the organisation, a service, an FAQ, an article, a product or a breadcrumb. It helps search and AI engines understand, trust and reuse the content, and can unlock rich results and AI citations.
Humans read a page and understand it. Machines need help. Schema markup labels the parts of a page in a shared vocabulary (schema.org), so an engine knows this is the price, this is the author, this is a frequently asked question. That clarity supports both rich snippets in Google and accurate extraction by AI answer engines.
Yovance adds Organization, Service, FAQPage, BreadcrumbList, Article and DefinedTerm schema across the relevant page types as part of technical SEO and GEO.
Frequently asked
Organization and WebSite sitewide; Service and FAQPage on service pages; Article and Person on posts; DefinedTerm on glossary entries; LocalBusiness for local pages.
No, it makes a page eligible. Engines decide whether to show a rich result, but correct schema also helps AI engines extract and cite content.